Responding to the growing difficulties of accessing information, care and services for cancer patients in Illinois, the American Cancer Society is partnering with local health care providers to highlight a suite of complimentary patient services to assist people in need. The Society forecasts that about 61,700 Illinoisans, or about 170 people on any given day, will be diagnosed with cancer in 2008. Conversely, because of the progress being made in cancer awareness and treatment, more people than ever before are beating cancer. Today the five-year survival rate in Illinois is 66%, up from 62% in 2004.
The Society has unveiled an integrated marketing campaign to tell the story on how it assists cancer patients with information, treatment, resources and services through its Patient Navigation Services program. Through a series of composite vignettes, new TV and radio ads to promote various patent service offerings. The Society is also engaging as ambassadors the more than 100,000 volunteers who will support its 200 plus Relay for Life events that kick off in communities throughout Illinois this month.
The Society offers cancer information and access to support groups via its call center, by calling 1-800-ACS-2345 or visit www.cancer.org.
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