We Reach The Hispanc Market

More than 75% of Chicago’s Hispanic/Latino shoppers read our free, weekly paper to get in the know of job opportunities, community news and events, international issues, entertainment, sports, health, and education. Our publication targets young Hispanic/Latinos, who are bilingual, educated, computer savvy, middle to high-income individuals. Here are some facts about this vibrant group who read Lawndale News:

40% of our readers are under 28

65% of our readers have a personal, annual income of $35,000 and above

70% have a family, annual income of $50,000 and above

55% of them are homeowners

65% of them own a personal computer

80% use a computer at work

55% understand and speak Spanish

45% cannot read or write Spanish

70% are bilingual (English and Spanish)

“The Lawndale News goes to the heart of many of the concerns of those of us in the business
world and residential community. It is a bridge to those who speak Spanish and read English, and reflects the issues of what’s really going on in the community. It’s bilingual, so it’s all-inclusive.”
-Mark Doyle, President of Second Federal Savings, Chicago

“The Lawndale News is so beneficial to the community. Not only on the South side, but on the North side, too. It’s been around a long time and it’s run by a good bunch of people. I’m just grateful they’re around!”
-Ed McElroy, TV/Radio personality, Chicago

“As the President of the Little Village Community Council and as someone who has advertised in, written articles for and submitted photos to, I know that it’s a great community newspaper. It is 100% receptive to the community in every way. It is an excellent neighborhood newspaper that really covers the whole city and suburbs, and actually covers Hispanic news.”
-August Sallas, President of the Little Village Community Council, Chicago