Hispanics are a young population. More than 60% are 2nd and 3rd generation and are under the age of 28. As such, they have been educated in American schools. 70% can speak and understand Spanish spoken to them, but more than 60% can not read or write Spanish.

72% of Hispanic college graduates can not read or write Spanish.

41% of Chicago Hispanics own a personal computer. 63% have access to a computer where they work.

Chicago Hispanics spend an average of 9.6 hours per week using computers.

Less than 11% read and write Spanish exclusively.

Lawndale's Bilingual format and Online Internet Connection Services are the only way to
ensure total coverage of today's young Hispanic market.

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1994 Chicago and Chicago Suburban Hispanic Population - 1,961,352

Chicago and Chicago Suburban population is the 3rd Largest US Market.

Hispanic Buying Power - More than 9 BILLION.

More than 50% of Chicago Hispanics exclusively read English.

Less than 11% of Chicago Hispanics exclusively read Spanish.

Chicago Hispanics read community newspapers to obtain information in the following order of priority:

77% - Advertisments - Display and Classified.
71% - Grocery Store Specials.
63% - Local or Community News.
59% - Local or Community Events.
41% - Entertainment.
12% - News from Country of Origin.
10% - International News.

91% read the newspaper which is distributed freely to their home each week.

Less than 3% would pay for an Hispanic Newspaper.

Lawndale...as the undisputed leader in repeat weekly advertising, free home distribution, total distribution, award winning community coverage and the only Internet conectivity provider...is your best choice for establishing a relationship with Chicagoland's Hispanic Community.

Lawndale's Bilingual Format Ensures Total Penetration
of the Diverse Hispanic/Bilingual Market.