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Circulation Verification Report
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Thursday Edition |
Sunday Edition |
Total |
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350 150,464 |
249 47,016 |
599 197,079 |
Paid Weekly Non-Paid Weekly |
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150,814 |
47,265 |
198,079 |
TOTAL | |
Audit Period October 1, 1997 - November 30, 1998
The publication policy of LAWNDALE NEWS is to publish a weekly, community, bilingual newspapers serving the Hispanic and Anglo communities in the Chicago Area.
| Type of Paper | Community Newspaper |
| Number of Editions | Two--Thursday & Sunday |
| Size & Average Page Count | Tabloid -- 64 Pages Average |
| Circulation Day | Thursday & Sunday |
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Publishing Company: |
Lawndale News Group | |
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Year Established: |
1940 | |
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President: |
Robert Nardini | |
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Senior Vice President/Sales: |
James L. Nardini | |
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Publisher: |
Lynda Nardini | |
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Sales Manager: |
Gary Miller | |
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Production/Editorial Manager: |
Pilar Merino-Dazzo |
Bulk Drop Distribution
Field Verification
During the period of November 19-25, 1998, a Distribution Field Verification was conducted to verify distribution of LAWNDALE NEWS by observing number of copies dropped and number remaining, at randomly selected bulk drops, shortly before new copies were delivered the next week. Of the total dropped for the Thursday edition, we found that 97.2% were picked up by consumers and that 2.8 were not picked up. For the Sunday edition we found that 93.7% were picked up and 6.3% remained.
97.2% PICKUP RATE at Bulk Drops - Thursday Edition
93.7% PICKUP RATE at Bulk Drops - Sunday Edition
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Rate Card Date: |
Current |
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Mechanical Data: |
6 Columns Per Page & 13" Column Depth 78 Column Inches Per Page |
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Open Rate: |
$3,510.00 Full Page 1,755.00 One-Half Page 877.00 One-Fourth Page |
Contract & Volume Rates Available
Contact Lawndale for more information
Verified Circulation/Distribution Data
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Thursday Edition Audit Period Average |
Sunday Edition Audit Period Average |
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| Paid Circulation U.S. Mail . . .Second Class |
350 .2% |
249 .5% |
| Non-Paid Circulation Private Carrior to Homes |
90,200 59.7% |
31,220 66.0% |
| Bulk Drop. . . Local Businesses Gross Quantity Distributed Less Estimated Quantity Not Picked up Per Field Study |
62,000 (1,736) |
62,000 (1,062) |
| Net Quantity Distributed | 60,264 40.1% | 15,796 33.5% |
| Total Non-Paid Circulation | 150,646 | 47,016 |
| TOTAL Circulation/Distribution | 150,814 |
47,265 |
| Verified Print Quantity | 153,000 | 48,500 |
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Prior Period Circulation History |
Average Circulation |
Source |
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04/95 -- 03/96 10/93 -- 03/94 09/91 -- 09/92 12/90 -- 05/91 |
149,475 149,236 145,530 64,990 |
CPVS Audit CPVS Audit CPVS Audit CPVS Audit |
 Services |
Lawndale Press |
Internet Services |
Contact Lawndale |
Advertising Rates |
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