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Lawndale is far and away your best, if not the only, choice for penetrating Chicago's Hispanic/Bilingual Market.60% of Chicago Hispanics can't read or write Spanish. Hispanics are a young population. More than 60% are 2nd and 3rd generation and are under the age of 28. As such, they have been educated in American schools. 70% can speak and understand Spanish spoken to them, but more than 60% can not read or write Spanish. Only Lawndale, with its Bilingual format can ensure penetration of the entire Hispanic/Bilingual Community.
Lawndale is a manufacturer, not a customer. Who would be more likely to produce more product, the manufacturer or a small distributor who buys from the manufacturer? Lawndale is the only Hispancic/Bilingual newspaper that owns its own in-house newspaper presses. Lawndale produces hundreds of millions of impressions per year for the U.S. Government printing office as well as the I.R.S., other government agencies and community colleges of Chicagoland. As such our price per thousand copies of newsprint is comparable to a large daily newspaper. At Lawndale, we recycle more newsprint on a weekly basis than the combined circulation of all of our so called competitors.
Lawndale delivers internet exposure to reach the Hispanics Online. 41% of Chicago Hispanics own a personal computer. 63% have access to a personal computer where they work. Once again, Lawndale is a Internet provider (manufacturer), not a customer. Lawndale sells direct internet connection to the Hispanic/Bilingual communities of Chicagoland. We are the only Hispanic/Bilingual newspaper that provides internet connection services. Your advertising appears not only on the Internet (World Wide Web) but also on the ChicagoNET Online business forums which are growing exponetially along with the Internet.
If you are feeling the urge to buy into the latest contrived readership study, or any product other than Lawndale's total print and online market coverage. Click here.
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