Survey: 37 Percent of Younger Latinos Say Media Hits Mark on Representing Ethnic Groups

Lawndale News Chicago's Bilingual Newspaper - BusinessIn a 2012 study conducted by Horowitz Associates, only 37 percent of Hispanic TV viewers surveyed say mainstream media does a god job of accurately representing ethnic and racial groups. But there’s encouraging news about diversity in television programs and films this Hispanic Heritage Month.

The nation’s top cable companies, in partnership with The League of United Latin American Citizens (LULAC), are presenting programs and movies that feature compelling Hispanic figures and events on cable’s On Demand service.

“The Hispanic community in the U.S. consists of a multicultural people that have diverse political and religious views,” said LULAC National President Margaret Moran. “Although we celebrate our culture every day, Hispanic Heritage Month is significant because it calls upon the Hispanic community to share our culture and rich traditions with the entire country.”

Hispanic Heritage Month programming highlights include:
A Storied Past: Struggles, Strife and Civil Rights—Gain new understanding of important events in history through the stories of the people who lived it. The dramatic account of Ernesto “Che” Guevara’s inspiring and thrilling youthful motorcycle trek across Latin America traces the origins of his revolutionary spirit.
Live and Laugh – Kings of Latin Comedy George Lopez, Cheech Marin, Joey Medina, Alex Reymundo and Paul Rodriguez joke about unique cultural oddities while Carlos Mencia helps break down barriers by addressing ethnic stereotypes, racism and the inability to laugh at oneself.

In addition, culture-hungry viewers can “like” www.facebook.com/diversityondemand, connect to details about their cable provider’s programming and engage in discussions with others.

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