Choose Chicago Announces Debut of Chicago Epic, New National Campaign

Lawndale News Chicago's Bilingual Newspaper - Local News

Mayor Rahm Emanuel and President and CEO of Choose Chicago Don Welsh announced the launch of Chicago Epic, Chicago’s first national tourism destination marketing campaign, marking a new chapter in the way Chicago promotes the city to potential visitors outside of the Midwest. The new $2.2 million leisure multi-media campaign, called Chicago Epic, developed in collaboration with Chicago-based agencies FCB and Starcom USA, will run through August 31, 2015. For the first time, Choose Chicago will expand its media buy beyond its core Midwest markets and into Denver and San Francisco. Chicago Epic will play a pivotal role in reaching Mayor Emanuel’s goal of increasing Chicago’s annual visitation to 55 million visitors by 2020, and fulfilling his vision for Chicago as a global cultural center. For more information about Chicago Epic, visit

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