Latinas look at beauty products in their daily routine as a way to enhance their natural beauty, they allow them to express themselves and truly re-enforce their individuality. These essentials play to both their physical appearance, but also their emotions and behaviors. A recent survey conducted by Dove with over 600 Latinas in the US found that above all, true beauty is about confidence and how that radiates from the selection of the right beauty products and daily routine rituals. While mascara and foundation spring to mind when thinking about beauty essentials, 75 percent of Latinas agreed that a beauty product is any product that makes a woman feel more confident.

• When it comes to skin-care routines, Latinas tend to focus mostly on the face. But when Dove asked Latinas to pick among their morning beauty routine products that keep them feeling most confident all day, respondents unquestionably ranked deodorant above the rest – twice that of toothpaste, five times that of mascara, and seven times that of perfume and of eyeliner.
• Deodorant was not only the product that made Latinas feel the most confident, but it was also a step in their morning beauty routine they’d never want to skip. In fact, they said putting on deodorant before leaving the house is:
• 5 times more important than putting on foundation or concealer
• 8 times more important than wearing lipstick or lip gloss

With warmer weather approaching, now is the time to make the #EssentialUpgrade to Dove Advanced Care Antiperspirant for 48-hour odor and wetness protection plus the skin care benefits of Dove with NutriumMoisture – nine in ten women agreed it made their underarms soft and smooth.