Ways to Transform Your Side Gig into Your Main Show

Lawndale News Chicago's Bilingual Newspaper - Business

Lawndale News Chicago's Bilingual Newspaper - Business

If you try to make a buck on the side with an extra job that inspires you but doesn’t really pay the bills, you’ll likely hear this sobering and uninspiring advice: Don’t quit your day job. But some people do manage to turn a side hustle into a main hustle – and prosper in the process. “It definitely takes effort, energy, and a willingness to step out there, but the rewards can be great,” says Shravan Parsi, CEO and founder of American Ventures, a commercial real estate company, and ForbesBooks author of The Science of the Deal: The DNA of Multifamily and Commercial Real Estate Investing. Parsi has a few tips for those who long to shake loose from their current careers and venture into something that drives their passions:

• Be bold and flexible. A willingness to take chances and adapt to changing circumstances is critical. Even in seventh grade in his native India, ambition boiled in Parsi. He realized that to become the kind of global leader he aspired to be, he would need to know English. So, he transferred to an English school. “My parents supported my decision even though they knew it would be challenging,” he says. 

• Pivot when necessary. Life doesn’t always go as planned, so you need to be prepared to change direction, Parsi says. As an example, Parsi originally planned to follow in his father’s footsteps and become a doctor. But admission to medical school in India is highly competitive and he missed the cutoff criteria by one-tenth of a point. That’s when he pivoted and became a pharmaceutical scientist instead. 

• Learn how to sell anything. At different periods in his life, Parsi worked in a cell phone store, sold Amway products, and sold nutritional supplements. Those experiences weren’t always the best, he acknowledges, but he did gain something from them. “I realized that if I can sell the products and a story and recruit others, then I can sell anything,” Parsi says. “Selling is a pivotal skill most entrepreneurs must have.”

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