The Media Buying Business under Alloy Media + Marketing has announced new ownership under Prospect Capital Corporation, a publicly traded investment company with more than $1 billion in market capitalization. Effective immediately, the company will operate under the new name re: fuel with continued focus on print media buying, out-of-home and sampling services centered on targeted and thriving consumer segments. Re: fuel is a marketing firm that develops and deploys scalable media and promotional solutions for a wide range of brands, including half of the Fortune 100, to effectively connect with niche youth, military, and multicultural consumer markets.
“I am incredibly proud of the exceptional executive, operations, and sales teams we cultivated within Alloy’s Media Buying Business. The marked growth the business experienced under Alloy is testament to the expertise of a strong group of dedicated professionals who join re: fuel energized for our next phase,” stated Andy Sawyer, president and CEO of re: fuel. For more information, visit www.refuelnow.com.