In celebration of Hispanic Heritage Month, Colgate-Palmolive is reinforcing its commitment to the Hispanic community by presenting “Haz la U” (“Make the U”), an annual scholarship initiative for Hispanic-American students pursuing higher education. In the program’s third year, Colgate is partnering with the Hispanic Scholarship Fund, the nation’s leading Hispanic scholarship organization, to award these educational grants. From now until December 31, 2011, high school seniors can apply to Colgate’s “Haz la U” scholarship program by visiting www.colgate.com/hazlau. One grand prize winner will be awarded a one-time, $15,000 educational grant and 10 second place winners will be honored with a one-time $2,500 educational grant. Eligible candidates must demonstrate strong academic performance in addition to a commitment to the community. “Our ongoing mission is to strengthen America by advancing the college education of Hispanic-Americans,” said Frank Alvarez, President and CEO, Hispanic Scholarship Fund. “We are proud to be a part of Colgate’s “Haz la U” scholarship program once again, in an effort to further support young Latinos in America who aspire to achieve higher education goals.”