For its centerpiece event of the year, LATISM has chosen the City of Chicago: a city pulsing with Latino flavor, representing almost a third of the city’s population. The national event –to be held from November 9 to 11 at the beautiful Navy Pier, one of the city’s world class landmarks –will consolidate LATISM’s mission and audience of health providers, government officials, educators, community and thought leaders with three tracks focusing on empowering Latinos:

Public Service Track
Use of social media to amplify the impact of public service in the Latino communities. Explore case studies in the areas of Health, Education, Economic Development and Civic initiatives.
Target: Non-Profits, Educators, Health Care Professionals, Government, Community Activists, Politicians, Corporate Responsibility Teams.

Business And Leadership Track
Lessons Learned from Multicultural Marketing, Communication and PR leaders who have pioneered and tested social media campaigns with a Hispanic target.
Target: Multicultural PR, Corporate Communications, Business Owners, Entrepreneurs, Industry Leaders, Marketing.

Personal Influence And Community Track
The most successful Latino and Latina bloggers, influencers and entrepreneurs will share their knowledge and secrets about their strategy.
Target: Bloggers, Vloggers, Foodies, Professionals, Social Network Community Leaders, Entrepreneurs, Job seekers, Consultants.

For more information, visit www.latism.org.