Meet the Artist:
Jorge Pomareda is a Mexican-Peruvian graphic designer, residing in Chicago. He grew up in Costa Rica, where he started his career in advertising and design. Later he moved to Italy to study at Scuola Politecnica di Design in Milan. His work has been featured in Print Magazine’s European Design Annual, Communication Arts and the British Design and Art Directors Annual.

About the Poster:
“For the Chicago Latino Film Festival, I wanted to make a poster that would be visually interesting, but that would also tell a story. I choose the heart as a symbol of passion… passion that goes into making films and the passion that films generate in viewers. The heart is linked to the film like a machine because they keep each other going.

A witness of this passion is life and death, a duality with a very unique point of view in Latin American culture, represented on each side of the heart by the director and his mirror image, the “calavera” (skeleton). The lemon tree on side of life symbolizes overcoming adversity and making dreams happen; death is represented by chiles and flowers, which remind us that even in bad times beautiful things happen. I also incorporated personal elements that remind me of my childhood in Latin America, like the rooster and the dog.”