Who’s Who Publishing Company revealed that Cesar Rolon Jr., with Image Marketing Consulting and founder and co-producer of Latino Fashion Week, is the newly appointed associate publisher for the Inaugural Edition of Who’s Who in Latino Chicago®.

Born to Puerto Rican parents, Cesar was the first non-Mexican executive director of the Little Village Chamber of Commerce where he refined the redevelopment of Chicago’s third busiest commercial business strip, 26th street. He became the first executive director of the Puerto Rican Chamber of Commerce of Illinois. Within a year, he founded the annual Hispanic Women’s Business Conference, young Latino entrepreneur’s project and was part of the planning and fundraising committee for El Paseo Boricua – also known as the Puerto Rican Passage. In 2007 Cesar launched Latin Fashion Week, the only Latino Fashion Week in the United States. Latino Fashion Week in now recognized at the source for Latinos trying to break into the fashion world in the United States.

Who’s Who Publishing Company highlights the achievements of African Americans and other minority groups across the country through its brand of Who’s Who publications and signature events. Who’s Who Publishing Company is a subsidiary of Real Times Media, one of the leading sources of African-American related news, entertainment and lifestyle information.