Miller Lite Wants to Know: How Will You Punch It?

Lawndale News Chicago's Bilingual Newspaper - Noticias LocalesMiller Lite is giving its cans a second tab for a smoother pour, and inviting beer drinkers to have fun opening it.

The Punch Top Can increases airflow, reducing glug and resulting in an improved, smoother pour that highlights the great pilsner taste of Miller Lite. The second tab on the Punch Top Can can be opened with a wide array of objects such as a house key, golf tee or even a dollar bill, for those who are especially clever. Simply place the can on a solid surface, place your chosen opener against the edge of the can and use leverage to open the second tab.

To support the Punch Top Can, the brand is launching new television commercials this week, which will run through mid-August on network and cable sports programming, as well as on cable entertainment. The Punch Top Can will be available in retail accounts across the country starting this May and will be the standard can for all Miller Lite and Miller Genuine Draft 12- and 16-ounce cans.

Comments are closed.