Manzanita Sol unveiled its new “Haz Lo Diferente” campaign, inviting consumers to embrace their own uniqueness and “Do What’s Different.” In addition, two new delicious, true-to-fruit flavors – Mango Citrus Sol and Piña Sol – join the current portfolio which includes Manzanita Sol, Toronja Sol and Tamarindo Sol. Starting today, Manzanita Sol ambassadors will begin sharing how they “Do What’s Different” in their hometowns across visual arts, music, mixology and fashion. Ambassadors include:
- Carlos Donjuan, visual artist from Dallas, Texas
- Antonio and Jesus Estrada, fashion designers from San Diego, Cali.
- Goldie Garcia, visual artist and jewelry maker from Albuquerque, N.M.
- Jorge Villanueva, musician from Los Angeles, Cali.
li>Sergio Serna, mixology expert from Chicago, Ill.
Beginning May 31 through October, Manzanita Sol will visit major Hispanic festivals and retailers in California, Texas and Chicago to give consumers an opportunity to sample all five flavors in unique and unexpected ways – while doing the limbo, hitting a piñata, playing the drums, dribbling a soccer ball – and share photos of those fun experiences via their social channels.
For more information about Manzanita Sol, visit www.ManzanitaSol.com and www.facebook.com/ManzanitaSol, or follow @ManzanitaSolUSA on Twitter.
