Second Federal Credit Union Names Rudy Medina President

Lawndale News Chicago's Bilingual Newspaper - BusinessSecond Federal Credit Union, a division of Self-Help Federal Credit Union, named Rudy Medina as president.  Medina will direct the ongoing conversion of Second Federal Credit Union (SFCU), formerly Second Federal Savings and Loan, into the state’s largest community development credit union.

Medina joined Second Federal in 2009 as manager of the Little Village branch. He started his banking career 14 years ago and has held a variety of positions in retail banking and lending with several local and national financial institutions.  Medina has ample experience serving the Hispanic market where SFCU’s three branches are located: Little Village, Cicero/Berwyn, and Brighton Park/Back of the Yards. He is also civically active, serving on the boards of the Rauner YMCA and San Jose Obrero Mission.

In 2012, The Resurrection Project (“TRP”) and Self-Help Federal Credit Union (“Self-Help”) forged a unique alliance to prevent further destabilization of communities on Chicago’s Southwest side by rescuing the failed Second Federal Savings and Loan. It was converted into a community development credit union on February 1, 2013.  Since February, TRP and Self-Help have been working together to make service and physical improvements to Second Federal’s branches while conducting community outreach to new and existing customers.

Second Federal staff, with support from TRP, has been working with distressed borrowers to help families keep their homes. Second Federal has also been offering new products such as the Dreamer Loan, a $465 loan to young immigrants to finance their visa applications for the federal government’s Deferred Action for Childhood Arrival program. Since May, Second Federal has already closed on 17 new mortgages, and will start offering automobile and unsecured personal loans this fall.  SFCU plans to host a community celebration on Saturday, September 21, 2013.

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