Macy’s Giving Students a Reason to Cheer this School Year

Beyond great fashion for back-to-school, Macy’s is giving students a reason to cheer with exciting events and contests kicking off this season. Beginning in September, schools across the country can submit a one-take lip-dub video, performed to a remix of the classic hit “Be True to Your School,” for a chance to win Macy’s $50,000 All-School Lip Dub Challenge. Macy’s will also be rolling into college campuses nationwide to shuttle students to shopping parties at local Macy’s locations where they will browse the latest fashions and receive mini-manicures and makeovers.

To enter, visit Macy’s YouTube channel at to download the official song audio of “Be True to Your School,” create a video featuring your school community lip-syncing in one continuous take, then add in the music during the editing process. The final video submission should use the entire song and be less than 10 minutes long. From September 4 through October 10, 2014, an adult school representative or faculty member can upload the final video to and share a brief statement (maximum of 500 characters) on how the school would use the prize. The winner will be revealed on Macy’s YouTube channel in late October.

This fall, Macy’s will be rolling into college campuses across the country to take students on a fashion road trip to their local Macy’s store. In September and October, the bus will make stops at 15 schools to whisk students off for a day of shopping, contests and fun activities. The schedule for Macy’s campus bus tour is as follows:

September 24
University of Illinois at Urbana-Champaign – Champaign, IL
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