In support of Breast Cancer Awareness Month, JCPenney is inviting its customers to “Give Breast Cancer the Boot” this October by rounding up their purchases to the nearest dollar and donating the difference to JCPenney Cares. Customer contributions donated to JCPenney Cares will directly fund programs focused on breast cancer education, research, prevention and early detection. JCPenney Cares partners include The Breast Cancer Research Foundation® (BCRF) and The National Breast Cancer Foundation, Inc.® (NBCF). Every two minutes, a woman is diagnosed with breast cancer and the illness is most common among Latinas. As part of National Breast Cancer Awareness Month, JCPenney Cares is focused on supporting organizations that are doing great work to bring attention and awareness to an issue that affects thousands of women, and their families.