The Meijer Simply Give campaign held this fall generated more than $2.6 million for food pantries throughout the Midwest – an amount that nearly doubled the generous donations received from its previous record-breaking season earlier this year. Meijer customers donated more than $726,000 during the fall Simply Give campaign that began in early August during the inaugural Meijer LPGA Classic presented by Kraft. That commitment to supporting hungry families, combined with a donation from Meijer, raised the fall campaign total to more than $2.6 million, making it the most successful campaign since Simply Give began in November 2008. During each Simply Give program, which runs three times a year, customers are encouraged to purchase a $10 Simply Give donation card upon checkout. Once purchased, the donation is converted into a Meijer Food-Only Gift Card and donated directly to the local food pantry selected by the store.