iHeartMedia Chicago Announces Local Marketing Agreement with Show Time Media, Inc

Lawndale News Chicago's Bilingual Newspaper - Business

iHeartMedia Chicago announced a Local Marking Agreement (LMA) with Show Time Media, Inc. Effective February 1, 2016, 97.5 FM will become 97.5 FM Poder, a New Beacon of Power for Chicago operated by Mr. Pedro Segura. 97.5 FM Poder will represent a powerful Mexican Regional format with a blend of music, entertainment and information, targeting Hispanic Adults. As the third highest ranked Hispanic DMA in the USA, Poder will impact the Chicago Market’s spectrum with new opportunities for listeners and advertisers. López will be the General Manager for 97.5 FM Poder. He is a true broadcast veteran and since 1984 has contributed to the evolution in the Chicago Latino media landscape. As a visionary and active member of various community organizations, López has launched and contributed to the growth of multiple media platforms; generated new opportunities for Chicago local businesses and helped mold many future leaders. Prime Dental Manufacturing is an OEM manufacturer in the US and provider to over 80 countries globally.

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