Social Media Workshop Series Returns to City Hall

Lawndale News Chicago's Bilingual Newspaper - Business

Social media can be a powerful tool for startups, businesses and brands to grow if implemented and utilized appropriately. The Department of Business Affairs and Consumer Protection’s (BACP) Small Business Center (SBC) is offering a new social media workshop series to help entrepreneurs and business owners find out how to utilize social media strategies. The free workshops begin in July and are scheduled monthly through December in Room 805 City Hall, 121 N LaSalle St. Chicago. These workshops will be held on Fridays. The first workshop was kicked off today, titled “Which Social Media Platforms are Right for My Business?” Other workshop topics will focus on Instagram, Blogging and Social Advertising.

8/12 – The Art of Instagram

In this interactive workshop, you’ll learn how to become a skillful Instagram-er. We will provide a general overview of the platform, the purpose and meaning of hashtags and examples of what to post to increase your company’s presence. We’ll show you what it takes to build a strategy and following of engaged users for your company.

9/16 – Social Advertising

Lawndale News Chicago's Bilingual Newspaper - Business

The do’s, the don’ts and the in-between. Leverage Facebook advertising for your business to get noticed. Whether you are looking to increase your following or drive targeted leads, we’ll show you the latest updates from Facebook Advertising with a general overview of how to set Ads that work for you. Come learn the latest from Facebook including their rollout of Lead Conversion Ads and much more!

10/21 – What Do I Blog About?

We’ve all heard about the blogging craze that took the internet by storm! Is your company blogging? Find out why you should be and how it can increase your SEO rankings as well as your interaction on social media platforms. If you’ve got writers block, this interactive workshop will help you get past what to say and teach you how to say it, online. Learn SEO tactics to incorporate in your company blogs as well as how to create topics that will make a lasting impression.

To register for a workshop or for more information, call (312) 744-2086 or email BACPoutreach@cityofchicago.org. Learn more about BACP programs and events by visiting www.cityofchicago.org/SBC.

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