Choose Chicago announced a new local neighborhood tourism campaign encouraging Chicago residents to explore the city’s 77 unique and diverse neighborhoods. “Chicago is a city of stories, and each one of our neighborhoods has its own to tell,” said Lynn Osmond, President and CEO at Choose Chicago. “We are launching this local ad campaign to inspire Chicagoans to venture out of the neighborhoods they live or work in to experience all that the city has to offer.”

“We wanted to do something different and engaging,” said Andrés Ordóñez, Chief Creative Officer, FCB Chicago. “Instead of showing images of the neighborhoods, we are relying on the local nuances from each community and creating intrigue by alluding to what you might find there through bold, eye-catching typography.”

Rob Fojtik, Vice President of Neighborhood Strategy at Choose Chicago said, “As additional campaign assets are developed throughout the summer, community organizations and residents will be integral to the drafting and placement of ads, which will run through September.  We will be reaching out to our partner neighborhoods about collaboration opportunities.”

“Pilsen is one of the coolest neighborhoods in the world and we’re proud of that,” said Alex Esparza, Executive Director of the Economic Strategies Development Corporation (ESDC). “Any opportunity to further highlight our unexpected or hidden gems, such as this campaign, is a chance to get new people interested in visiting.”

“This campaign is a perfect way to highlight the unexpected or hidden gems in Logan Square and other neighborhoods to drive new visitation,” said Nilda Esparza, Executive Director of the Logan Square Chamber of Commerce.